What Are Niche Websites? Examples And Ideas

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What is a niche website and how can it help you achieve your financial goals? 

A niche website is a website that focuses on a specific topic or subject matter.

This can be anything from cars to dogs to ball bearings to travel in Mongolia and everything in between!

Niche websites can be extremely profitable if done correctly, as they allow you to laser-focus your efforts on a specific audience and deliver the content and products that audience needs.

They can also be giant money pits that never turn a profit and break your heart in the process (ask me how I know).

What Are Niche Websites Examples And Ideas


In this blog post, we will discuss the definition of a niche website, as well as some examples and ideas for niches that you could consider starting your own website around!

The Definition of a Niche Website

Let’s dig a little deeper into what exactly a niche website is. A niche refers to a particular segment of a market or a specific group of people.

For example, the car niche would be made up of all the different types of cars that are available on the market.

In fact, you could even “niche down” even further and choose a category that only focuses on a certain type of car, like electric cars.

A niche website helps a very specific demographic of people to learn all of the ins and outs of a particular subject.

This can be done in a number of ways, such as through blog posts, product reviews, tutorials, or even a forum where people can ask questions and get advice from experts in the field.

The great thing about niche websites is that they allow you to become an authority on a certain topic, which can help you build trust with your audience and eventually make sales.

Benefits of Starting a Niche Website

Now that we’ve gone over what a niche website is, you might be wondering why you should even bother starting one in the first place.

Here are just a few of the many benefits that come along with owning a niche website:

You Can Make Money from Home (or Anywhere in the World!)

Photo of a woman sitting in a grassy area holding a coffee mug typing on a laptop on her lap.

If you’ve ever dreamed of making money online, then a niche website is a great way to do it! You can work from anywhere in the world, as all you need is a laptop and an internet connection.

It doesn’t require high-speed internet for conference calls, you can work any hours you want, and you can take as many vacations as you please!

This is perfect for travellers, stay-at-home parents, or anyone who is looking to make some extra cash without having to commute to an office every day.

The Income is Semi-Passive

Another great thing about owning a niche website is that the income is semi-passive.

This means that once you’ve put in the initial work to set up your website and create helpful content, you can start to make money while you sleep!

We won’t lie, it can take a lot of work at the beginning to get your website off the ground.

But once you do, the rewards can be great and passive income can free up your time to work on other things in your life.

You can focus on maintenance as income rolls in, or even outsource some of the work so that you can have more free time to enjoy your earnings.

You Become an Expert in Your Niche

When you start a niche website, you become an expert on the topic you’re writing about.

This not only allows you to help others who are interested in learning about your niche, but it can also open up doors for other opportunities.

For example, you could start giving talks or workshops on your area of expertise or even write a book about it!

The possibilities are endless when you become an expert in your niche.

You Can Help People Solve a Problem

Another great thing about owning a niche website is that you can help people solve a problem they may be having.

This can give a sense of meaning and purpose to your successful online business.

For example, let’s say somebody is trying to potty train their puppy but they’re struggling. If you have a niche website about dog training, you can help them out!

People are always going to have problems that need solving, and if you can be the one to provide them with the solution, they will be more than happy to hand over their hard-earned cash.

You Get to Be Your Own Boss

This is probably the best part about owning a niche website – you get to be your own boss!

You don’t have to answer to anybody, and you can make all of the decisions yourself.

If you’re sick of working for somebody else and want to take control of your own life, then starting a niche website is the perfect way to go.

This makes this option ideal for people who are good at self-motivation and have a strong work ethic (or just really want to work alone)

You Can Work on Something You’re Passionate About

Image showing a hand holding a smart phone and taking picture of a tray of eggs with flour beside it.

When you choose a niche for your website, it’s important to make sure it’s something that you’re passionate about.

This way, you’ll never get bored or run out of content ideas.

Plus, when you’re passionate about something, it shows through in your writing, and people will be able to tell that you’re an expert on the subject.

If you’re not passionate about your niche, then it’s going to be very difficult to stick with it long-term.

Try to find a profitable niche that you’re interested in writing quality content around to ensure your success.

It’s an Affordable Business to Start

Owning a niche website is also an affordable business to start with. You don’t need to spend thousands of dollars on office space or inventory.

All you need is a domain name (which can be bought for around $15 per year) and hosting (which can be as cheap as $50 per year).

The more you’re willing to do on your own, the more affordable your niche site will be.

If you have more capital upfront to invest in your site, you can always outsource some of the work to speed up the process.

How Much Money Can I Earn From a Niche Site?

Now, for the (sometimes literal) million-dollar question – how much money can you earn from a niche website?

The answer, of course, is that it depends. It depends on your niche, how much work you’re willing to put in, and a bit of luck.

Some people have reported earning over $100,000 per year from their niche sites, while others have only made a few hundred dollars.

Income school suggests that strong niche ideas can earn an average of $200 to $4000 a month.

It really varies, but the important thing to remember is that it is possible to make a full-time income from owning and operating a successful niche website.

Some ways to increase your earnings and ensure that you have a profitable niche website include:

  • Choose a good niche with low competition and high demand
  • Create quality content that is helpful and informative
  • Promote your website through social media and other channels
  • Invest in paid advertising to reach a wider audience
  • Use affiliate marketing to earn commission on products and services sold through your site

In addition to these tips, consistency is the single most important factor when it comes to making money for niche website owners.

If you’re inconsistent with your content, marketing, and overall effort, you’re not going to see the results you want.

Stick with it, and eventually, you will start to see a steady stream of income coming in.

How Long Does it Take to Make Money From a Niche Site?

This is another question with no definite answer.

However, there are some general factors that control the amount of time it takes to start making money from a niche website.

The age of your site plays a major role in how quickly you can start earning an income.

Generally speaking, the longer your site has been around, the more traffic it will get and the faster you’ll start seeing results.

The Google sandbox is a perfect example of this. The sandbox is a probation period that new websites have to go through before they start ranking in Google.

This period can last anywhere from three to 12 months, and during this time, it’s very difficult to rank for competitive keywords or make any significant income from your site.

Another important factor is the niche you choose. Some niches are simply more profitable than others.

For example, a site about home improvement is going to have an easier time making money than a site about knitting because there is more money in this industry.

The quality of your content is another important factor.

If you have high-quality, informative, and well-written articles on your site, you’re more likely to receive links from other websites and rank higher in search engine results.

All of these factors play a role in how long it will take to start making money from a niche website.

However, if you’re patient and consistent, and choose the right niche, you can make a full-time income from your site.

How To Create a Niche Site

Now that you know what to expect from a niche website, it’s time to learn how to create one.

Creating a niche website is actually a lot simpler than you might think. Here are the basic steps you need to follow:

1. Choose a Topic or Subject Matter for Your Website

Photo of a hand holding a pen while writing on a notebook in fron t of a laptop.

Your first step is to choose a topic or subject for your website.

This can be anything that you’re passionate about or have a lot of knowledge of.

For example, if you’re an avid gardener, you could create a niche website about gardening tips and tricks.

If you’re a car enthusiast, you could create a website about car reviews or do-it-yourself car maintenance.

The possibilities are endless, so take some time to brainstorm a few ideas before moving on to the next step.

The important thing is to make sure that your niche ideas are actually “niche”.

This means that they should be specific enough that you can easily target a specific group of people.

For example, “fitness” is too broad of a topic. However, “yoga for beginners” or “how to start a running program” are both examples of niche topics that you could write about.

You can even go for a micro-niche website and write about a very specific topic.

For example, you could write about “how to start a running program for people over the age of 50.”

Try to create a list of about 5 to 10 niche website ideas before moving on to the next step.

2. Research the Topic or Subject Matter

Now that you have a robust list of good niche ideas, it’s time to do some research.

The goal here is to find a niche that is profitable and has low competition.

You also want to find keywords and questions that plenty of people are searching for but aren’t being answered very well by other websites.

One of the best ways to do this research is to use Google’s Keyword Planner tool.

This tool will show you how many people are searching for specific keywords and phrases, as well as how much competition there is for those keywords.

Another great way to do research is to use forums and social media groups.

For example, if you’re thinking about starting a website about gardening, you could join some gardening forums and see what people are talking about.

Many successful niche websites purchase search engine optimization programs such as Keysearch or Ahrefs in order to help with their keyword research.

These tools are not necessary, but they can save you a lot of time and help you find keywords that you wouldn’t be able to find with just the Keyword Planner tool.

Take notes of the pros and cons for each item on your list of potential niche site options.

You can consider factors such as profitability, competition, and keyword difficulty.

After doing this research, you should have a good idea of which niche is the best for you to pursue.

By the end of this process, you should choose one final niche idea to pursue and create a website around it.

3. Decide How You Will Monetise Your Site

Now that you have your particular niche website idea, it’s time to start thinking about how you will make money from your website.

There are a few different ways that you can monetise a niche website, and the method that you choose will ultimately depend on the type of site that you’re creating.

Here are some of the most common ways to monetise a niche site:

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards an affiliate for each visitor or customer brought to the niche site by the affiliate’s own marketing efforts.

In other words, you can sign up with different affiliate programs and promote their products on your affiliate sites.

When someone clicks on your affiliate link and makes a purchase, you earn a small commission.

Affiliate programs are some of the most common methods for earning on niche sites.

Affiliate programs are relatively easy to set up and can be very profitable.

There are tens of thousands of affiliate programs to choose from, and Amazon has one of the most popular affiliate programs in the world that works well for beginners.


Another way to monetise your niche website is through advertising.

You can sell ad space on your site and earn money every time someone clicks on an ad. Most niche sites embrace some form of advertising.

The most common type of advertising is Google Adsense, which is a program that allows you to place ads on your website and earn money every time someone clicks on them.

Google Adsense is one of the easiest ways to earn passive income in a monetization strategy.

You can also contact companies directly and sell advertising space on your site.

This can be a more profitable option, but it’s also more work as you have to find companies that are willing to advertise on your site.

Selling Products or Services

Another way to monetise your niche website is by selling products or services directly on your site.

This could include physical goods, digital products, or even services that you offer.

For example, if you have a website about gardening, you could sell physical products like gardening tools or plants.

You could also sell digital products like eBooks or online courses about gardening.

And finally, you could even offer services like lawn mowing or garden design.

This is one of the most profitable ways to monetise a niche site, but it’s also the most work as you have to create or source the products and services that you’re going to sell.

Combining Multiple Monetization Strategies

Finally, you could also choose to combine multiple monetization strategies for your niche site.

For example, you could sell advertising space and also promote affiliate programs. Or you could sell products and services as well as place ads on your site.

The sky is the limit when it comes to monetizing your niche website.

It’s important to experiment and find the monetization strategy that works best for you and your particular niche.

Remember that search volume from major search engines is necessary to generate traffic, which leads to sales.

So, even when you’ve decided on how you will profit from your website, you’ll need to write blogs for free long before you start earning money if you don’t already have an audience.

4. Create a Design and Content Plan

Image showing a plan for the website with words that read Title and Text, with a hand holding a pen and another hand holding the board with the design plan.

Now that you have an idea of what your niche site will be about and how you will monetise it, it’s time to start thinking about the design and content of your site.

Your niche website doesn’t need to be overly complicated or fancy.

In fact, a simple design is often better as it can help you rank higher in search engines.

Design Elements

First, think of a name for your site.

Choose something specific enough to make sense but broad enough to allow you to write about a variety of topics down the line.

There are plenty of sites where you can search availability for your desired website name – I use Namesilo (use MM1OFF for $1 off your domain purchase).

Once you’ve found one that’s available, you can register it and get started on the design of your site.

If you’re not sure where to start with the design, there are plenty of templates and themes available online that you can use.

Again, simplicity is often best when it comes to designing a website.

Use a free tool like Canva and Coolors to help you to create branded colours and a logo.

Now, you will need to choose a web host. This is the company that will store your website’s files and make sure that it’s accessible to people online.

There are a number of web hosting companies to choose from. I personally use BigScoots for my larger sites and Siteground for my smaller sites.

Do some research and read reviews to find one that’s right for you. Once you’ve chosen a web host, you can set up your site and choose a template.

WordPress is a popular option for setting up a website, and it has plenty of templates to choose from.

Once you’ve chosen a template, you can add content to your site.

Content Planning

Next, come up with a list of topics you want to write about on your site.

These should be related to the niche you’ve chosen and should be things people are searching for online.

Once you have a list of topics, start thinking about how you want to structure your site.

You’ll need to create a home page, an About page, and a Contact page at the very least.

You might also want to create pages for each of the topics that you’re going to write about.

These can be organised into categories and subcategories to help people find the information they’re looking for easily.

Keyword research tools can help you to find the right keywords to target for each page of your site.

Make sure to look for long-tail keywords that have lower competition and a higher search volume.

Make sure to organise your niche site articles into a spreadsheet. This will allow you to track your progress and ensure that you’re staying on track.

Use a tool like Google Sheets or Microsoft Excel to create your spreadsheet.

Include columns for the title of each article, the target keyword, the date published, and a link to the article.

You can also add notes about any changes that you need to make or ideas for future articles.

This will help you to keep track of your progress and ensure that you’re staying on track.

As you can see, there’s a lot to consider when it comes to creating a niche site.

But if you take the time to plan everything out, you’ll be well on your way to success.

5. Implement Your Plan and Start Creating Content

Start by writing about related topics, and make sure to link to other articles on your site whenever possible. This will help to improve your website’s SEO.

When you write about similar topics, you create a content silo. This is a group of articles on related topics that all link to each other.

Content silos help to improve your website’s ranking in search engines because they signal to Google that your site is an authority on a certain subject.

As you write articles, be sure to include plenty of images and infographics. People are more likely to share articles

When you’re writing your articles, keep your audience in mind. Write in a way that is easy to understand and provides value for the reader.

Avoid keyword stuffing and focus on creating quality content that people want to read.

Research the tone of voice, style of writing, and target audience for your niche before you start creating content.

This will help you to create content that is in line with the overall tone of your site.

You can use optimisers to help you to ensure that your articles are SEO-friendly.

Yoast SEO is a popular WordPress plugin that can help you to optimise your articles for search engines.

6. Promote Your Site

An image with many texts showing a heading that reads SEO and many more subheadings and words.

So you’ve written around 30 to 50 articles on your blog and have good traction, so what’s next?

You want people to actually visit your blog!

When people visit your blog, this lets Google know that your blog is active and popular, which will help to improve your ranking in the search engines.

You will steadily climb in the search engine results pages, leading to even more clicks.

Eventually, people will start to link to your articles from their websites and social media accounts.

These links are called backlinks, and they are one of the most important ranking factors for SEO.

Other niche sites will see that you have helpful and quality content, and they will want to link to it.

Here are some common ways that niche blogs promote their site to increase traffic and backlinks:

Social Media Marketing

You can promote your articles on social media platforms like Twitter, Facebook, Instagram, and LinkedIn.

Make sure to use hashtags and tag other people and businesses in your posts.

It can help to create a regular posting schedule so that your followers know when to expect new content from you.

You can use a tool like Hootsuite to help you schedule and publish your social media posts in advance.

Don’t forget to respond to comments and engage with your audience.

This will help build a strong relationship with your followers, who will be more likely to share your content.

You can also give shoutouts to other niche sites, which creates good karma for your niche blog and allows you to network with other bloggers.

It can be overwhelming to focus on several social media platforms at once, so use the one that you are familiar with at first to avoid too much work at once.

If you want your online business to get a boost without waiting for your niche site to rank organically, you can use paid ads.

You can create an ad on platforms like Google AdWords, Facebook Ads, and LinkedIn Ads.

These platforms allow you to target a specific audience with your ad, and you only pay when someone clicks on your ad.

Paid ads can be a great way to get traffic to your site quickly, but they can also be expensive.

You need to make sure that you are targeting the right audience and that your ads are well-designed so that they will be effective.

Email Marketing

Email marketing is a great way to connect with your readers and promote your content.

You can collect email addresses from people who visit your website and then send them regular updates about your new articles.

You can also offer exclusive content for people who sign up for your email list.

This could be a discount on your products or access to an article that is not available on your website.

Building an email list takes time, but it is worth it because you will have a group of people who are interested in what you have to say. and will help you to earn passive income.

Utilise Other Channels

Photo of a young woman showing a kind of accessory while sitting and smiling in front of a camera

Starting a YouTube channel, creating a robust Pinterest page, or starting a podcast are all excellent ways to promote your niche blog.

These channels allow site owners to create social proof and cohesion, which can lead to increased traffic and conversions.

Make sure to link to your blog to increase your monthly searches on your niche blog.

These options are free and can even earn money over time if you use the correct target keywords and create content that gets people interested in your niche.

Guest Posting

Another great way to get your content in front of a new audience is to guest blog on other websites.

This involves writing an article for another website in your niche and including a link back to your own website in your author bio.

Not only will this help you to reach a new audience, but it will also help you to build backlinks to your own site.

Guest posting can be a great way to network with other bloggers and get your name out there.

Don’t wait until you have 100 articles written before you start promoting your blog. The sooner you start, the sooner you’ll see results!

7. Optimise Your Site

Now that you have written several articles around your niche site ideas and focused on niche marketing, it’s time to improve your current niche site content.

Every online business succeeds by having great content, so make sure yours is the best it can be.

Here are some tips to help you optimise your niche site:

  • Make sure your site is easy to navigate.
  • Use keyword-rich titles and descriptions for your articles.
  • Optimise your images with keywords.
  • Add social media sharing buttons to your articles.
  • Use headings and subheadings to break up your content.
  • Set up Google Analytics and track your progress
  • Look for broken links or pages on your site

Choose one or many of these optimization techniques to improve your niche site today.

The more you optimise, the better your chances of ranking in search engines and attracting new readers.

12 Best Niche Site Ideas

Photo of a woman looking up as if thinking about the niches she is choosing.

Now that you know how to get a niche site running, you may be on the edge of your seat and ready to get going!

If you’re looking for inspiration on where to start, here are some niche website ideas that will help you decide which broad niche is best for you:

1. Pet Products

The pet industry is a strong niche because the industry is worth over 208 billion dollars currently.

There are plenty of individual focuses within this niche, such as dog breeds, pet health, and more.

You’ll also be able to find a pet affiliate program that pays well and will provide you with a high affiliate income.

2. Cooking

The cooking niche is perfect for people who love food and want to share their passion with the world.

You can focus on recipes, cooking tips, kitchen appliances, or anything else related to the culinary arts.

You can even focus on one specific item such as the instant pot or a sous vide circulator.

These products have a large fanbase that is always looking for new recipes and tips.

This niche is also great because it’s evergreen – people will always need to eat! There are many good affiliate programs that you can join as well.

3. Parenting

The parenting niche is perfect for people who are passionate about children and want to help others raise their kids.

You can focus on pregnancy, baby names, toddler development, or anything else related to being a parent.

4. Wellness

In our hectic world, this particular topic is always in demand.

You can write about mental health, physical health, self-care, or anything else related to keeping our minds and bodies healthy.

You can also target a specific demographic, such as seniors or working mothers.

5. Electronics

If you’re passionate about technology, this is a great niche for you. You can focus on anything from smartphones to home automation systems.

This is by far the most popular niche market because there are always new developments and good affiliate programs that offer high commissions.

Keep in mind that these blogs tend to be a bit more technical and require updating more often than other niches.

You’ll also want to choose a sub-niche since this topic is so expansive, and you don’t want too much competition.

6. Travel Gear

Travel is one of the most popular niches because it’s always in demand.

People are constantly looking for new travel gear, whether it’s the best luggage or the perfect carry-on bag.

This niche is great because you can get paid to write about your passion – travelling!

You can make good affiliate revenue on your blog by connecting with travel agents, mile-earning credit cards, or companies that sell popular travel products.

7. Home Improvement

Some of the best sites ranking on Google are home improvement sites. That’s because this is an evergreen niche that is always in demand.

People are constantly looking for new ideas to improve their homes, whether it’s a small project like painting the kitchen or a larger one like remodelling the bathroom.

You can niche down and focus on a specific room in the home, new homeowners, or even green home improvement.

There are many affiliate programs available in this niche as well, such as Home Depot and Lowe’s.

8. Beauty Products

The beauty industry isn’t going anywhere anytime soon, and there are plenty of sub-niches within this niche to choose from.

You can focus on skincare, hair care, makeup, or anything related to beauty.

You can also focus on specific beauty issues, such as acne or ageing. There are plenty of great affiliate programs in this niche, such as Sephora and Ulta.

These are just a few ideas to get you started – there are endless possibilities when it comes to niche websites!

The important thing is to choose something that you’re passionate about so that you can write engaging content for your site.

9. Diet and Nutrition

If you’re interested in health and fitness and have the qualifications and work experience to back that up, this is a great niche for you.

You can write about different diets, nutrition plans, or anything else related to keeping our bodies healthy.

There’s a large variety of  diets that you can focus on, such as the keto diet or the paleo diet.

You can also target a specific demographic, such as seniors or working mothers.

The organic and natural food and supplement industry is also growing, so there is plenty of affiliate revenue to be had on your niche site.

10. Fitness

Fitness is another popular health and wellness niche. You can write about different workout routines, fitness equipment, or anything else related to staying in shape.

You can also target a specific demographic, such as seniors or working mothers.

Sharing personal stories is always a great way to engage your audience, so don’t be afraid to share your own fitness journey on your niche site!

11. Hobbyist Websites

If you have a hobby that you’re passionate about, you can turn it into a successful niche website.

There are many different types of hobbies out there, so there’s sure to be one that suits your interests.

If the hobby is unique, there won’t be too much competition, and it will be much easier to become an authority site.

Some sub-niche site hobby ideas include knitting, learning an instrument, playing a lesser-known sport, or collecting niche items.

12. Personal Finance

This is a great niche site idea for those interested in money and investing.

You can write about different financial topics, such as saving money, investing, or anything else related to your personal finances.

You can promote an online course and become a primary online resource for people looking to improve their finances.

You can also find many great affiliate programs in this niche, such as credit card companies or investment firm affiliate networks.

Flipping and Selling Niche Websites

If you don’t have time to build a niche site from scratch, you can purchase an existing site and “flip” it for a profit.

This involves buying a website that is already making money, improving it, and then selling it for a higher price.

In order to turn a purchased niche site into a successful niche site, you need to put in the time and effort to improve it.

This includes adding new content, improving the design, and promoting the site.

Once you’ve made these improvements, you can then sell the site for a higher price and earn a profit.

Once you’re ready to sell the niche site, you can expect a 24 to 36 multiple return on the site’s monthly income.

If you’re interested in this option, there are many great resources available that can teach you how to find and purchase niche sites.

There are also plenty of sites that regularly offer niche sites for sale for a variety of budgets.

Final Thoughts on Niche Websites

A niche site is a great way to contribute to your personal finance plan.

It doesn’t cost a ton of money to get started, can be worked part-time, and has the potential to generate a significant income.

There are endless possibilities when it comes to choosing a niche for your site.

The important thing is to choose something that you’re passionate about so that you can write engaging content for your site.

What are your thoughts on niche websites? Do you have any experience with them or do you plan on starting a niche site soon?

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About Emma Healey

Emma is a recognised family finance and budgeting expert and founder of Mum's Money. Her advice has been featured in Stuff, NZHerald, Readers Digest, Yahoo Finance, Lifehacker, The Simple Dollar, MSN Money and more.